Promote good sleep hygiene Essay Example | Topics and Well Written Essays - 750 words

Promote good sleep hygiene - Essay Example The National Sleep Foundation (2011) also lays down that inadequate sleep contributes to different problems related to depression. UMass Boston should keep all these problems in sight before implementing an educational program for the students regarding sleep hygiene. UMass Boston health office should ensure that the students are getting an excellent sleep before coming to the school. This would help in improving the academic performance of many of the students in the college. Frederick Danner and Brandon Phillips (2008) in â€Å"Adolescent sleep, school start times, and teen motor vehicle crashes† state that adolescents are not getting enough sleep as they are growing up and this leads to several problems in the society. Teenagers tend to drive while being drowsy and this leads to many traffic problems in the society. Keeping this in mind the UMass Boston health office can provide the students with the information about driving without sleep. Driving while being drowsy poses the risk of accidents to these teenagers and the health office should inform the students about the risks involved. Mary Carskadon in a research at Brown University found that students who got enough sleep in their daily routine were able to perform well in their academic settings. The research clearly showed that students who went to bed earlier in their daily routine were able to grasp A’s and B’s whereas the ones who slept less were amongst the low achievers in the class (Carpenter 2001).Moreover Kyla Wahlstrom (2002) stated that students who did not get enough sleep showed signs of inattentiveness and poor performance in the class. All these signs clearly show that the UMass Boston health office should take a step to inform the students about the possible consequences that they may face if they do not get enough sleep. Sleep is also related to the cognitive skills of an individual as shown by many researches. June Pilcher and Walter (1997) carried out an experiment to find out the relation between the cognitive skills and sleep. The experiment was conducted on 44 college students who either were sleep deprived for 24 hours or slept for 8 hours. These college students were asked to perform a cognitive skill test after which they had to complete 2 questionnaires with regard to the efforts that they made during the test. The result clearly showed that the individuals who did not get sleep properly were not able to perform well in their academic settings. The cognitive skills of the ones who slept properly were higher than the ones who did not sleep properly. The students who did not sleep properly were not able to perform at the cognitive task whereas those who slept well were completely different as they were able to perform well. Moreover the questionnaires helped to assess the awareness of the students and it was found that the sleep deprived students rated their performance to be high than the non-deprived ones which clearly means that they are not aware about the effects of sleep on their academics. Sleep education at UMass Boston can help the students to get over these common problems so that they can concentrate on their skills and improve upon their cognitive performance (Pilcher & Walter 1997). Maintaining Sleep hygiene is a solution to all the problems that individuals in academic settings suffer from. Sleep related problems are seen to be suffered by many students because of which they cannot perform well in th

Lighting a cigarette Essay Example for Free

Lighting a cigarette Essay Girlish looking woman, in her late twenties, a little overweight, lost in thought. She is wearing jeans, a white jumper and trainers. Her dark hair is tied back. Scene is set up in the upper right stage corner. It is an airport arrivals lounge. There is luggage around her. She is nervously lighting a cigarette. Lights are directed towards her, the background is in shadow. How many times can you start again? I havent got a job, I dont know the language, and whats most important Ive never been here before. After two years in the Italian sun, grey and cloudy England will be a big change. At least, thats what Ive always heard about the island. Oh! I wish I could call this place home in a few years time. English people sound alright actually. Not that I have met many of them, but the few in the airplane were really nice to me. Their Italian wasnt as good as mine but certainly better than my English. (Silence. She looks around obviously waiting for someone). I left this life behind me and I am not going to regret it. Not much to miss, except the weather, the sea view from the balcony and the food. There was nothing else to stop me from leaving. Martin wasnt Italian and after the last few months I cant even think about him as someone close to my heart. I wish he had said something, anything, but he simply let me leave without a word. It wasnt easy. (Her eyes are filling with tears). I really dont know what I was expecting. After two years together you would have thought that we both would know that it is not how we wanted to live, and certainly not in each others company. But perhaps for Martin everything was great. After only two months we stopped going anywhere. One day I asked him to go to the beach. He said Im tired. You just want to go on the beach all the time. He was tired for the next two years. We met in the Czech Republic where our parents live. None of us was living there on a regular basis any more. Martin had already been in Italy for about two years. His sister had married an Italian, Roberto, and they helped him start a new life there. For most people in the small village where we were born, he was the lucky one. They could only dream about living in Italy. At the time my life wasnt bad, it was very different however. I was working in Germany taking care of an elderly woman. At the beginning it was really tough; I knew hardly any German and had no one there. The first three months I spent in tears, but there was no chance of a job nearer home and I could save a lot of money. The work was live in so I had few expenses. And to be honest it wasnt a hard job at all. Muksi was eighty-eight, but she was in very good health. I was doing some cooking and cleaning, but not much more. They treated me as a part of the family and after while I started to feel it. (Half closed eyes, recalling memories) I think it was Christmas time when I started going out with Martin. He asked me Do you have someone special? I said no quite emphatically! I hadnt thought about starting a new relationship at all, not after my last mistake. But somehow, when I was meeting my friends, Martin was always there and a few weeks later we were celebrating New Years Eve together. It was a distance relationship, he was living in Italy and I was in Germany. He flew to me in Frankfurt for our first Valentines Day! I was so in love. I thought I had found the one. Martin said Maybe we could go back to Italy together. Im going to change flats so I thought that maybe you I loved him even more then! Just a few weeks later I flew to him to start a completely new life on the East coast of Italy. And now I am flying to start a new life again! How many times can you do it? Is there a limit? My mom was really worried that Im moving yet again and of course sad that it hadnt worked out. But I couldnt stay there any longer and she calmed down when I told her that I was going to Tania. I think it took me too long to realise that Martin was not the one. What a waste of time! I should have known long ago. Sadness on her face. Sometimes, without any reason, he didnt talk to me for weeks. It was killing me. I was always there for him, his mate, but I hardly ever got anything back. I was spending all my money on the rent, the food, the bills and he he bought a new car, a plasma TV, some other gadgets. How naive I was thinking that it would all be ours. (Sigh). Towards the end his friend Matej lived with us for two months so it cost me even more. Matej never gave me any money and never said anything. Looking nervously around and checking what time it is. I didnt tell Martin that Tania had bought me a ticket. I didnt ask her for it. She has been my best friend for over fifteen years. I was so ashamed! I didnt have the courage to call her and tell her that Id got it wrong again. After about a month of silence she rang me and said Whats the matter? I know you well enough to know when somethings not right. I told her that life was not perfect. She knew it had to be much worse. She had met Martin once when she and Nick came to Italy for a weeks holiday and they stayed with us. She never said anything and because of this I guessed what she thought, but now she just said Ill send you a ticket to come and visit us. You can stay if you want or you can go back. How did she know that I didnt have any money? That same week Martin reverted to the great guy he could be. We were talking a lot and one night believing he would understand, I told him that I was going to visit Tania. I didnt say it was a one way ticket and that it was really in his hands if I came back or not. He started shouting, Do you really think that she wants you there? She is just trying to be nice. People have got their own problems. That was so nasty of him. (Sigh).

Essay Contrasting Mending Wall with Other Poems in Frosts North of Boston :: comparison compare contrast essays

Contrasting Mending Wall with Other Poems in Frost's North of Boston    "Mending Wall"' is the opening poem of Frost's North of Boston. One of the dominating moods of this volume, forcefully established in such important poems as "The Death of the Hired Man," "Home Burial, " "The Black Cottage," and "A Servant to Servants," and carried through some of the minor pieces, flows from the tension of having to maintain balance at the precipitous edge of hysteria. With "The Mountain" and with "A Hundred Collars," "Mending Wall" stands opposed to such visions of human existence; more precisely put, to existences that are fashioned by the neurotic visions of central characters like the wife in "Home Burial," the servant in "A Servant to Servants." "Mending Wall" dramatizes the redemptive imagination in its playful phase, guided surely and confidently by a man who has his world under full control, who in his serenity is riding his realities, not being shocked by them into traumatic response. The place of "Mending Wall" in the structure of North of Boston suggests, in its sharp contrasts to the dark tones of some of the major poems in the volume, the psychological necessities of sustaining supreme fictions. The opening lines evoke the coy posture of the shrewd imaginative man who understands the words of the farmer in 'The Mountain": "All the fun's in how you say a thing," Something there is that doesn't love a wall, That sends a frozen-ground-swell under it And spills the upper boulders in the sun, And makes gaps even two can pass abreast. It does not take more than one reading of the poem to understand that the speaker is not a country primitive who is easily spooked by the normal processes of nature. He knows very well what it is "that doesn't love a wall" (frost, of course). His fun lies in not naming it. And in not naming the scientific truth he is able to manipulate intransigent fact into the world of the mind where all things are pliable. The artful vagueness of the phrase "Something there is" is enchanting and magical, suggesting even the bushed tones of reverence before mystery in nature. And the speaker (who is not at all reverent toward nature) consciously works at deepening that sense of mystery: The work of hunters is another thing: I have come after them and made repair

Biography of Nellie Tayloe Ross Essay -- Bio Biograhies Nellie Ross E

Biography of Nellie Tayloe Ross Nellie Tayloe was a woman of remarkable skills, responsibility and endurance. Before she became the first woman governor of the United States, Nellie was a kindergarten teacher and a presenter of informative papers at her local women’s group. She also helped her husband with his law practice as well as his governorship. Nellie was born in Missouri in 1876. â€Å"She was the sixth child and the first daughter of James and ‘Lizzie’ Tayloe† (Scheer, 2). Nellie was very private about her childhood and little is known about the family from which she came. The only story of her childhood that she ever shared was of her home being destroyed by a fire (Scheer, 1). In 1902, she became Nellie Tayloe Ross after marrying a successful lawyer and future governor of Wyoming, William Bradford Ross. Nellie was a stay at home mother with their four sons; twins George and James Ambrose, Alfred, who died at the age of ten months, and William Bradford II (Mackey, 26). In 1924, just one month before the general election, William Bradford Ross died of complications from appendicitis, leaving the democrats without a candidate (Thompson, 36-37). Many of Nellie’s friends, â€Å"... encouraged her to seek the Democratic Party’s nomination† (Mackey, 26). Analysis once suggested that â€Å"... women are put forward when their parties feel that they have little chance of winning and nothing to lose by nominating a controversial candidate† (Thompson, 36-37). Ross defeated Sullivan (the republican candidate) by more than 8000 votes. During her reign as Governor of Wyoming Nellie Tayloe Ross addressed many issues including the state’s budget deficit. While looking into the mining operations, Ross found that a lot of proper... ... A women’s dormitory, on the campus of the University of Wyoming, was named after her: Nellie Tayloe Ross Hall. In 1977, at the age of 101, Nellie died from a fall in her apartment near Washington D.C.. She was buried in Cheyenne, Wyoming (Scheer, 213-214). Her contributions to Wyoming helped pave the way for future generations of politicians as well as women and women’s rights. Works Cited: Mackey, Mike. "Nellie Tayloe Ross and Wyoming Politics." Journal of the West 42(2003): 25-31, 33. Scheer, Teva J. Governor Lady: The Life and Times of Nellie Tayloe Ross. Columbia, MO: University of Missouri Press, 2005. Thompson, D. Claudia. "Governor Lady: The Life and Times of Nellie Tayloe Ross." Annals of Wyoming 78(2006): 36-37. Van Pelt, Lori. "Discovering Her Strength: The Remarkable Transformation of Nellie Tayloe Ross." Annals of Wyoming 74(2002): 4.

Necklace by Guy de Maupassant Essay

The â€Å"Necklace† by Guy de Maupassant, is a story about a beautiful girl, named Mathilde Loisel who was born into an unfavorable family. She then got married, Monsieur Loisel who is a common clerk, who can only provide her with little things. Unhappy with her circumstances, Mme Loisel always felt beneath herself. So to become the person she wanted to be she borrowed a friends necklace for a party, she lost it, and then had to do everything she could to pay off the debt made from the replacement necklace. Maupassant shows that she had gotten exactly what she deserves for her vanity and pride. She not only was punished, but her husband’s life was also affected. Since Mme Loisel had believed that because of her beauty she deserved to be of higher class that what she was in. She claims she had â€Å"suffered endlessly† because she felt as though she was entitled to â€Å"delicacy and luxury†. Maupassant is showing his reader how conceited Mme Loisel was being. Instead of being happy that she live in comfort, Mme Loisel dreamed of more. She dreamed of â€Å" delicate meals† and â€Å"marvelous dishes† things that she believed she deserved just because of her beauty. Trying to make his wife happy Monsieur Loisel came home with an invitation to a party. Instead of being happy â€Å"she flung the invitation† and â€Å"was beginning to cry. The was another example, given by Maupassant, showing Mme Loisel’s vanity, and how much she hated that fact that she couldn’t afford dresses to match her beauty. Her husband, however still tries to please her by giving her money to buy a beautiful dress. However this was still not enough because she now needed jewelry to match. Thus showing more of how she thought highly of herself just because of beauty and wanted more to mach it. She borrowed her friends necklace, and unfortunately lost it on the way home. She bought a replacement and it caused her and her husband to be in debt. She began to do â€Å"the heavy work of the house†and ten years went by and she began to look old and became like all other poor women. Maupassant showed his readers Mme Loisel’s karma for her wanting so much of what she cannot have. Then what made matters worse, she found out that the necklace she borrowed was fake and was worth a lot less than the replacement. This was Maupassant’s way to punish the conceited girl. Now she is no longer the beautiful girl she once was and she now lives in poverty. This was the best way to punish Mme Loisel. Unfortunately her husband suffered too. Her husband also was punished, mainly because instead of telling his wife she should just tell her friend what happened, he told her to buy time by saying they’re getting it fixed. His punishment was using the money left from his father, and â€Å"risked his signature† by borrowing money from different people. He now had to let go of their servant, changed their flat, because now they had work to pay off the debt, and in the process they fell into more debt. The husband had to work even harder than before having to pay off the many debts. He even had to work evenings and nights. Maupassant gave his reader the right punishment for Mme Loisel. She now was old, lost her beauty and became even more poor. This was a just punishment because she should have been appreciative of what she had. Even though she wan’t rich she at least lived comfortably. She now lost her beauty trying to be someone she wasn’t and now she lives with even less luxury than before. Maupassant wanted to show his reader that you must be grateful for what you have, and don’t look for things that is not of you nature. Mme Loisel didn’t live luxury so she shouldn’t have looked for luxury.

Controls for Differentiated Strategies Essays

Controls for Differentiated Strategies Essays Controls for Differentiated Strategies Essay Controls for Differentiated Strategies Essay Controls for Differentiated Strategies Different strategies influence management control processes, internal and external factors like size, environment, technology, interdependence and strategies forge together to what researchers call as the contingency theory. These strategies and their influences in management control systems are tendencies, not hard and fast rules. Linking controls to strategies is based on various thinking: (1) Different organizations operate in different strategic context, (2) Different strategies require different tasks, success factors, perspective and behaviour, (3) Controls are systems that influence the people behind the activities being measured and (4) Behaviour induced by the system is consistent with the strategy. Corporate Strategies Corporate strategy is about being in the right mix of businesses. It addresses are the definition of businesses where they compete and the deployment of resources to these businesses. Three categories classify companies in their corporate strategies: (1) Single industry, a firm operating one line of business, (2) Related Diversified operates in several industries with common core competencies and (3) Unrelated Diversified operates various businesses without connection except financial. Different corporate strategies imply different control structures based on organizational structures. Single industries would be functionally organized, related diversified will be structured as business units while unrelated diversified would be structured as a holding company. Corporate management’s familiarity with range from high to low from single industry to unrelated diversified. Functional background of corporate management starts from relevant operating experience from single industry to mainly finance for unrelated diversified. Decision making authority as a single industry is more centralized to a more decentralized authority on unrelated diversified. Corporate staff size, Reliance on internal promotions and Use of lateral transfers are high on single industries to low on unrelated diversified. Corporate culture ranges from strong on single industries to weak on unrelated diversified companies. Implications on management control also flow in relation to single industry to unrelated diversified. Strategic planning-wise single industries perform vertical-cum-horizontal planning while unrelated diversified are generally vertical only. Control of budget manager on budget formulation and importance to meeting the budget is low on single industries to high on unrelated diversified companies. Importance of transfer pricing on the other hand is high among single industry businesses and low among unrelated diversified. Sourcing flexibility for single industries are constrained while unrelated diversified gets arm’s length market pricing. Bonus criteria on single industries are both financial and non-financial while on unrelatedly diversified companies its primarily financial. Bonus determination is also highly subjective for single industries while more formula based for unrelated diversified. The bonus basis is based on both business unit and corporate performance on single industries and gravitates toward business unit performance-based for unrelated diversified companies. Business Unit Strategies Business strategy is about how to compete. With two interrelated aspects: its mission (four types: build, hold, harvest and divest) and competitive advantage (two ways: cost leadership and differentiation). The missions also constitute a continuum, pure build on one end to pure harvest on the other. Congruence between mission chosen and types of control used leads to effective implementation. Different missions also require different management control systems. Mission and Uncertainty are also correlated, build units face greater uncertainty versus harvest due to several reasons: (1) Build are usually done at the growth stage while of the product life cycle while harvest happens at the maturity stage. (2) Build units are targeted to increase market share wherein it is highly cutthroat in terms of competition versus harvest. 3) Build is also more dependent on external input and outputs, the more external dependencies the higher risk since these are outside ones control and (4) build are often in new and evolving industries where managers have less experiences. Build to Harvest strategies also is a choice of Time-span, short-term versus long-term trade-offs. Build managers are tuned at future profits while harvest managers are more concentrated on maximizing short term gains. In t erms of control systems differing across missions: The Importance of strategic planning is relatively high on build and relatively low on harvest. Capital Expenditure Decisions are less formal on build while more formal on harvest. Capital Expenditure Evaluation criteria for build units are more emphasized on non-financial data while Harvests have more emphasis on financial. Discount rates are low on build while high on harvest’s but conversely for project approval limits at the business unit level its high for build and low for harvest. Capital investment analysis is more subjective and qualitative on build and it moves up becoming more objective and quantitative for harvest businesses. Implications of different strategic missions on budget are as follows: the role of budget on build is more of a short-term planning tool while for harvest it is a control tool. Business manager;s influence on budget preparation and control limit used on evaluation against budget are high on build and low on harvest. Budget revisions are easy for build while more difficult for harvest. Informal reporting is more frequent on policy issues and less on operating issues for build and while it is the opposite when you go towards harvest. Feedback on performance versus budget is less often on build but more often for harvest. Importance to meeting the budget is also low for build but high for harvest. Behaviour control is also more emphasized in build while output control is more prevalent on harvest businesses. Strategic missions implications on incentive compensation are as follows: percent compensation as bonus is high on build and low for harvest. Bonus criteria for build is on non-financial while its more financial on harvest. Bonus is determined more subjectively for build and more formula based for harvest. The frequency for bonus payments for build is less compared to harvest where it is more frequent. Competitive Advantage can be achieved thru differentiation or low cost approaches. Differentiation is considered to be more uncertain than low cost for the following reasons: (1) Product Innovation is very critical in differentiation, it increases uncertainty due to its emphasis in producing new and unproven products. (2) Low cost have narrow lines and minimizes inventory versus broader line of differentiation to create uniqueness – the more the products, the more complex the higher the uncertainty. And (3) low cost produce simple products that are priced lower than competing products, while differentiated products are complex with more myopic approach to consumers perception that are more difficult to predict thus making it more uncertain. Top Management Style Management control is heavily influenced by the management and managers manage differently. Each manager’s management style is influenced by his background like age, education, experience and his personality such as risk appetite and tolerance for ambiguity. Management style significantly influences the operation of control systems. The executive’s preference for use of information and performance review meetings, personal and impersonal controls is also a variable of managerial style. The importance of formal budgets and reports versus informal conversations are highly dependent on the type of leadership. Some are more quantitative while others are more qualitative. The attitude of managers towards reports affect the amount of detail that they want, frequency, graphs versus tables or words, thus its best that designers of management control systems also identify these preferences and accommodate them. A manager’s style also influences the degree of tightness or looseness of controls. This degree is also correlated to style of the manager’s superior. The degree of looseness also increases at higher levels of hierarchy but might not also be generalized dependent on the style of the CEO. The style of the CEO has a great impact on management control, and as each senior manager changes so does the system change accordingly.

Writing a Blockbuster Novel

Writing a Blockbuster Novel With all of the options to self-publish, many new authors are learning the joys of writing the blockbuster novel theyve always wanted to write. However, especially if you self-publish, the extent of your success as an author is largely determined by the quality of the content and how well you market your work. In self-publishing, you dont have a marketing team and editorial staff advising on what works and what doesnt, so doing your research from the beginning is the best way to avoid wasting time on a novel that doesnt have what it takes to keep your readers interested in reading further.So how to you write the blockbuster novel? Well, it requires a lot of time, a lot of research and a lot of patience, but beyond that, here are some necessary steps you should take.Step 1 – Write what you knowThis step seems to be the most obvious but isnt always so. It can be difficult to narrow down the subject matter, genre, and core content of the novel you want to write, but the best way to get started is to ask yourself two important questions:What topic(s) do I know a lot about? (Remember, the more unique, the better)What genre do I read the most?Your answers to these two questions will determine the absolute best approach you can take to writing a novel. When you write what you know, there is a certain natural element of authenticity that shows up in your writing that is hard to replicate by someone who doesnt have your unique knowledge and/or experience. Writing within a genre that is comfortable for you is another big plus to make it through the process as painlessly as possible- you know what works (e.g., what has been published already) and you know what that genres typical audience wants to read.Step 2 – Use multiple points of viewSome of the best novels ever written used multiple points of view. It creates a more intricate storyline than having an omniscient narrator and it removes the threat of the novelists voice becoming too overpowering. In readi ng a story from multiple points of view, we are able to see locations through the eyes of the character rather than having them impersonally described by a narrator. We are also able to see how the characters view each other without obligatory narrator description.Using multiple points of view also allows the story to move forward easier and at a better pace. You can switch points of view from chapter to chapter (or even within chapters, although this is unusual) and keep the pace strong, while also giving your reader another reason to keep reading. If weve left character A in a precarious situation in chapter 4, then use another point of view for chapter 5, it is likely that the reader will want to keep reading to chapter 6 or chapter 7- whichever chapter brings us back to character A and her predicament.Step 3 – Outline completelyWhile its tempting to jump right in and start writing, its almost impossible to write a great novel without outlining first. Ask any novelist abou t the outlining process and he or she will likely tell you that they spent weeks (even months) working on an outline before they ever put pen to paper (or more appropriately in the digital age, finger to keyboard).Youll find that in the process of outlining, your story might completely change from what you originally intended. Thats because when you outline correctly, youll be able to see all the moving parts with a birds eye view- and this view often shows you were there are holes in your story or plot turns that wont work. Outlining gives you an idea of how the plot will build and what it will build toward, so that you can leave hints along the way through character development or foreshadowing.Step 4 – End each chapter with a question in your readers mindThe end of a chapter is arguably the most important part of it- primarily because the way you end it will either discourage or encourage your audience to keep reading. One way to ensure your readers keep turning the page i s to end the chapter with a burning question or curiosity that your reader needs to answer.This part can be done in the outlining process and will also be beneficial for helping you divide up chapters in the most effective way. As you are outlining what will happen, write the question that should be on the readers mind at the end of each chapter.Will [insert character name here] be shot by the man who just entered the room with a gun?Will the girl accept the ring that was just handed to her in a marriage proposal?Will that ticking bomb go off?You get the idea†¦Step 5 – Dont marry the first few draftsSpeaking of marriage, heres a good rule of thumb for writing your blockbuster novel: dont marry the first few drafts. Youll find that throughout the process of outlining and writing a first draft, the story you originally planned for takes on a life of its own and often goes in entirely different directions than originally planned.If you get attached to your first draft, you wont give your story the opportunity to take on its own life. When youre absolutely convinced you should keep a plot element or character trait that somehow changes over the course of writing the first draft (or first few drafts), you are limiting your novel. Let the characters develop themselves as you go and be willing to part with them if they arent working out.

5 Appositive Phrases with Punctuation Problems

5 Appositive Phrases with Punctuation Problems 5 Appositive Phrases with Punctuation Problems 5 Appositive Phrases with Punctuation Problems By Mark Nichol An appositive is a noun or a noun phrase that appears in proximity to another noun or noun phrase to define or modify it. When writers employ nonrestrictive appositions, which consist of optional additional information, they sometimes fail to punctuate the sentence correctly to indicate that the phrase is parenthetical, leading to confusion. Here are five sentences in which insertion of a single comma repairs the damage. 1. â€Å"John Smith, Jones’s rival and number four on the FBI’s most-wanted list is caught.† If this sentence began with â€Å"Jones’s rival . . .,† it would be correctly punctuated. But â€Å"John Smith† is the subject, â€Å"is caught† is the object, and the phrase beginning â€Å"Jones’s rival† and ending â€Å"most-wanted list† is an appositive, and must be punctuated as a parenthetical phrase: â€Å"John Smith, Jones’s rival and number four on the FBI’s most-wanted list, is caught.† 2. â€Å"John Doe, who once led the company was indicted on eighty-five counts in a huge federal case.† The basic facts are that John Doe was indicted; the phrase â€Å"who once led the company† is an appositive parenthetical and must, like the descriptive phrase in the preceding example, be framed by commas: â€Å"John Doe, who once led the company, was indicted on eighty-five counts in a huge federal case.† 3. â€Å"Life has been rough for Jane Roe, the governor’s chief of staff ever since her controversial remark went public.† â€Å"The governor’s chief of staff† is the appositive here; without a comma following the phrase to complement the preceding comma, the statement implies that she gained her position when she made the remark: â€Å"Life has been rough for Jane Roe, the governor’s chief of staff, ever since her controversial remark went public.† 4. General Martin Dempsey, the Joint Chiefs of Staff chairman who just wrapped up a visit to Afghanistan, was asked whether he foresees North Korea taking military action soon. By combining the general’s title with the reference to his recent visit to Afghanistan, the sentence implies that more than one Joint Chiefs of Staff chairman exists; Dempsey is the one who had just returned from Afghanistan. The phrase â€Å"the Joint Chiefs of Staff chairman† must be bracketed by a pair of commas to show that it is the first of two parenthetical phrases dividing the subject from the object: â€Å"General Martin Dempsey, the Joint Chiefs of Staff chairman, who just wrapped up a visit to Afghanistan, was asked whether he foresees North Korea taking military action soon.† (Sometimes, one of two consecutive appositives that follow another noun or noun phrase can be separated by relocating one before the noun or noun phrase it refers to, but here, Dempsey’s title would compete with his military rank; however, the reference to the Afghanistan visit could be moved to a subsequent sentence, or even deleted because it is irrelevant to the sentence.) 5. â€Å"The next antiwar demonstration scheduled to take place on April 7 may take aim at companies outside San Francisco.† This sentence’s lack of internal punctuation will likely lead readers to assume that more than one demonstration is scheduled to take place on April 7, which is a distracting error. The reference to the date is in apposition, identifying the date of the event (it is appositive because, as a truncated version of â€Å"the one scheduled to take place on April 7,† it is another way of referring to â€Å"the next antiwar demonstration†), and could be removed without changing the meaning of the sentence: â€Å"The next antiwar demonstration, scheduled to take place on April 7, may take aim at companies outside San Francisco.† Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Grammar category, check our popular posts, or choose a related post below:"Because Of" and "Due To" Connotations of 35 Words for Funny PeopleOppose and Opposed To

Castel sant's angelo Essay Example | Topics and Well Written Essays - 500 words

Castel sant's angelo - Essay Example The monument was constructed on a special site which was on the river edge built on solid ground. The actual architectural layout of the mausoleum is uncertain even today in terms of construction and decorative. The monument composes of three overlaid bodies of architecture which are a square base, a cylindrical body, and the last piece that was a cylindrical shape too but smaller. On top of this last piece was a statute of Hadrian pulling a quadriga. The cylindrical body of the monument was filled with an embankment of earth with a hanging garden for cover. The structure which was built at the Roman period is unrecognizable now. However, some parts still survive including the foundations and masonry of the square base, the entire masonry nucleus, the entrance built with stone blocks, the ramp leasing to the top floor, and funeral hall (Zirpolo, 2010). In all transformations that have taken place in this castle, these constructions have remained the core areas. The castle was transformed into a fortress from a mausoleum in the middle ages. This transformation also changed the layout of the structure. These changes had been taking place for over ten centuries because the building was linked to the town walls, it was built around Rome, and the changes were carried out by a military architect, Nicolo Lamberti. The castle also had a defensive role because it was positioned at a point where the northern access city route was located. The castle gained immense significance throughout the transformations that took place. There was also a dispute in the middle ages regarding the possession of the castle. Papal Court took possession of the castle when he came to Rome in 1377. Eventually in efforts to make the castle a safe place, an internal passageway was created in the cylindrical body, the Roman entrance and the spiral ramp was closed. A new entrance was created on the half way f the cylindrical mole and was linked by

Compensation and Benefits Essay Example | Topics and Well Written Essays - 750 words - 1

Compensation and Benefits - Essay Example Second is the assessment that the prospect that an individual’s exertion will lead to the expected performance outcome (expectancy). Third, is the belief that the resulting performance can result to a reward or benefit based on the individual’s performance (instrumentality) (Noe et al., 2014). In reference to Noe et al. (2014), expectancy or performance expectancy is faith and trust that good individual efforts will lead to better work performance. It denotes the relation of "effort-performance". It is heavily weighted by an individuals personality, past experiences, emotional state, and self-confidence. Instrumentality, according to Thomsen (1980), denotes the "performance-reward" or â€Å"reward-expectancy† relation. The individual appraises the probability or likelihood, according to Noe et al. (2014), which achieving the expected level of performance will result to the realization of the performance reward. Valence, on the other hand, is the value that the employee associated with the result or outcome (reward). It denotes the significance an individual associated with the expected outcome (Thomsen, 1980). A motivational force (MF) is thus the multiplication of instrumentality with expectancy and the valence. The proposers of the theory believe that it best explains an individual’s decision-making process (Thomsen, 1980). On the other hand, critics believe that it does not consider emotional state of individuals during decision making. It can also be challenging to implement in a situation of the group environment (Noe et al., 2014). According to Noe et al. (2014), individual and group incentive plans have and strive for a similar goal. They strive to offer an employee incentive that will result to the right performance for the success of the company. For a company or firm to decide on the best incentive options, it is important to the first know their actual goals. Again

Research handbook of comparative employment relations Essay

Research handbook of comparative employment relations - Essay Example Good! So these are your 3 main sections of your paper. According to Barry and Wilkinson (2011), voluntary overtime is a regular and positive practice in the various industries. Voluntary overtime increases the productivity of workers, maintains employees’ wellbeing, reduces staff turnover, and it is more cost efficient than part-time employment. Good! Okay, so you discuss these next, right? In the next couple of paragraphs, you discuss these right? I could be able to see that these are the topics for the next paragraphs. maintains employees’ wellbeing, reduces staff turnover, and it is more cost efficient than part-time employment For example, overtime is a common practice among medical facilities in the United States, where nurses are the majority of medical facilities’ employees who works overtime. You should consider using more in-text citations – where did this example come from? One of our sources? Or would one of your sources agree with it? Then use an in-text citation here. It’s not uncommon for research papers to have in-text citations in almost every other sentence. This is looking good so far. Nurses who voluntarily work overtime provide better care for the patients compared to mandatory overtime or part-time nurses. A clear indication of the positive impact of voluntary overtime over part-time or regular time work is that overtime workers tend to be engaged, especially when work is voluntarily provided to them. Most employees admit that wages have an impact on their work performance. Studies have demonstrated that higher wages earned result in a sense of achievement, ownership, and satisfaction in the work completed. Okay, so the next paragraphs will be about achievement, ownership, and satisfaction, right? It’s like sorting out your laundry; the evaluators will want to see clear, separate piles of thoughts like you indicate in your, excellent topic sentences. Your piles are your paragraphs, right? So, I want to see a paragraph on achievement. And another one one on ownership, and then the last one on satisfaction in work. Does this make sense/ Employees who are available by choice to work for overtime hours augment their productivity, lead to an excellent job recital, and reduce staff turnover through retention of employees (Barry & Wilkinson, 2011).Voluntary work helps in maintaining the employee’s health more than forced overtime work. Use of voluntary overtime enhances the wellbeing of workers; on the other hand, involuntary overtime causes burnout among employees. Voluntary overtime increases employees’ satisfaction and reduces stress among employees; as a result, it helps in maintaining the health of the workers. As Cameron (2012) observes, employees who work on voluntary overtime tend to have natural self-motivation within them, which enhances their productivity and job satisfaction. Employees and employers attain more benefits from voluntary overtime than from invo luntary overtime. Numerous studies have established that long working hours and shift work raise the odds for employees to be fatigued, injured, stressed, and suffer from medical ailments. However, voluntary overtime tends to lower these effects, but involuntary overtime increases same. The Advantages of Voluntary Overtime Paid Work The Advantages of

Philosophy and Education Assignment Example | Topics and Well Written Essays - 250 words

Philosophy and Education - Assignment Example Being young kids and curious, excluding them from such participation may instigate hatred and as such; I can include them but protect them in the project by altering the activities they participate in and excluding their data. For example, I will prohibit Janice from the playdrough activity. The study on Math Fluency: Accuracy versus Speed in Preoperational and concrete Operational first and second grade children utilizes a quasi form of experimental design. This is because the study contains aspects of both qualitative and quantitative experiments but lack proper experimental controls that can make the researcher draw firm comparisons. It is easier to generate experimental results for general trends in circumstances where randomization and pre-selection of groups is difficult using a quasi experimental design. From the basis that most quasi experimental designs are integrated with individual case studies; results and figures obtained often affirm the findings and deductions made in a case study and therefore, permit a statistical analysis to take place. Since quasi experimental designs do not need extensive randomization and pre-screening, they cut down on both resources and time required to carry-out an experiment. Such a quasi research design can be improved through ensuring that proper statistical tests are carried out and proper randomization is done. It is necessary to incorporate control factors that might have had effects on experimental results. Since this research design entails an explicitly proven hypothesis: stress processing abilities influence reading development in a second, stress-based, language, with supporting statistical analyses in the form of tables, bar graphs, and other statistical diagrams, it is clearly a true experimental design. Such an experimental design eliminates the possibility of arguments with regard

Discuss the analytical foundations of the Phillips curve Essay

Discuss the analytical foundations of the Phillips curve - Essay Example most of the policy makers believed that unemployment and inflation could not occur at the same time and whichever occurred, it became a major determinant of the policies that would be adopted by a given economy. Another issue that the economists believed was that it was possible to achieve one objective without having negative implications on the other. However, the research that Philips undertook in 1958 provided information that generated quite a number of questions to those assumptions. On his part, Philips used the available UK data to make an analysis on the rates of inflation and unemployment in UK. After plotting the result of the research, Philips noted that there existed an inverse relationship between wage inflation and unemployment. As a way of checking the relevance of the Philips conclusion, other economists used price inflation instead of wage inflation and noted that the results were similar curves and this became the origin of the Philip curve. This paper seeks to dis cuss the analytical foundations of the Phillips curve as well as how unemployment rate of 5% may be inflationary in one country, while it is deflationary in another country. According to the curve, any change in the level of unemployment produced a predictable as well as direct impact on the level of price inflation. Philips, together with other policy makers adopted the relationship between the two variables and noted that an increase in aggregate demand as well as fiscal stimulus in the economy triggers various responses. First, they noted that an increase in demand as the spending by the government rises results into national growth. This is followed by falling on the pool of unemployed. On their part, firms will be involved in competing for fewer workers available in the economy by increasing their nominal wages making the workers to have a higher bargaining power as they seek to have their nominal wages raised further (Forder, 2014). As the economy gets near to full capacity,

Philosophy and Education Assignment Example | Topics and Well Written Essays - 250 words

Philosophy and Education - Assignment Example Being young kids and curious, excluding them from such participation may instigate hatred and as such; I can include them but protect them in the project by altering the activities they participate in and excluding their data. For example, I will prohibit Janice from the playdrough activity. The study on Math Fluency: Accuracy versus Speed in Preoperational and concrete Operational first and second grade children utilizes a quasi form of experimental design. This is because the study contains aspects of both qualitative and quantitative experiments but lack proper experimental controls that can make the researcher draw firm comparisons. It is easier to generate experimental results for general trends in circumstances where randomization and pre-selection of groups is difficult using a quasi experimental design. From the basis that most quasi experimental designs are integrated with individual case studies; results and figures obtained often affirm the findings and deductions made in a case study and therefore, permit a statistical analysis to take place. Since quasi experimental designs do not need extensive randomization and pre-screening, they cut down on both resources and time required to carry-out an experiment. Such a quasi research design can be improved through ensuring that proper statistical tests are carried out and proper randomization is done. It is necessary to incorporate control factors that might have had effects on experimental results. Since this research design entails an explicitly proven hypothesis: stress processing abilities influence reading development in a second, stress-based, language, with supporting statistical analyses in the form of tables, bar graphs, and other statistical diagrams, it is clearly a true experimental design. Such an experimental design eliminates the possibility of arguments with regard

The movie battle in seattle compared to realbattleinseattle.org Essay

The movie battle in seattle compared to realbattleinseattle.org - Essay Example For example, the movie illustrates the world trade organization WTO protest as acts of hooliganism where protesters looted and burned shops. This was not the actual case. Were it not for the brutal force that met the protest by the Seattle police initially, the organizers of the protest after the world trade organization (WTO) conference had planned for a peaceful demonstration insisting that no violence was to be used, (Reitan 89). The Hollywood version of the protest after the world trade organization (WTO) conference is very biased. The Film describes the film illustrates the Events that took place in the city of Seattle in 20th February 1999. It blames the protesters for the outcome of the violence whereas the source of the violence during the protest was police brutality. The film also depicts that the cause of the protest was political while the actual truth is that the protest was protesting against corporate globalization, (WTO people’s history). Corporate Globalizatio n When bureaucratic corporations dominate the economy in hierarchically, it is considered corporate globalization. This is where big corporations and business establishments take control of decisions that affect the economy as a group. They do this to ensure that business keeps flowing on their side hence making very huge profits. The protest that happened in Seattle on November 30th 1999 aimed at fighting this control that big corporations and business institutions have on matters that affect the economy (Chapman 33). There have been other protests such as the protest after the world trade organization (WTO) conference that protests this control of the economy by bureaucratic corporations. Such protests include, Greek protests of May 2010, Global May Day protests in 2006, June 26, 2003 Thessalonika Clashes in Greece, during EU Summit, in 2001 in Quebec City in Canada, during FTAA, in Los Angeles, USA August 11, 2000 Clashes, at the Democratic National Convention and worldwide Carni val against Capitalism in 1999 (Chapman 45). All theses protests were held to demonstrate against the evil of corporate globalization, which is also referred to as corporate capitalism, (Chapman 45). One of the agendas of these protests it spread awareness on the effects that corporate globalization have on the world. These protests have helped a lot because after each protest people know what is happening in the economy of the world because they are received with a lot of press and publicity. These protests have been effective since policies that affect the world’s economy are being determined differently. This means that governments do their own research in order to assist them in making good economic decisions rather than relying on what huge corporations and business organizations advice on. Another effect that these protests have had is that decisions about the economy are not left to countries that dominate the world economy such as the United States of America (USA). N owadays, almost all countries are consulted when it comes to make such decisions. In my opinion, decisions about the world economies should not be left to big corporations and business institutions. However, countries that experience the best economies in the world should be given a lot of attention when it comes to theses decisions. This is because theses countries have advanced their economies to high levels hence, countries with weak economies can learn a lot from them. However, these countries

Lockheed management Essay Example for Free

Lockheed management Essay We examined the decision to invest in the Tri-Star project by forecasting the cash flow associated with the project for a volume of 210 planes. We also asked what a valid estimate of the NPV of the Tri-Star project at a volume of 210 planes as of 1967 would be. We found this to be -$584 M. This was clearly an unacceptable NPV for capital budgeting on the project. A break-even analysis revealed that the project reached economic break-even with the production of 275 planes at . 5 M per unit but did not reach value break-even at that level of production. Despite industry analysts predicting 300 units as Lockheed’s break-even sales point, at this level, net present value remained insufficient to cover costs at negative $274 million. If the company had performed a true value break-even analysis, management would have realized that roughly 400 Tri Star aircraft (about 67 per year for six years) costing somewhere between $11.75 million and $12 million per unit would have to be sold in order to break even. The investment decision made by Lockheed to pursue the Tri Star program was not a reasonable one. A true value analysis shows that at the production level of 210 units, the project would result in an economic loss of $584.05 million and a profit loss of $480 million. In addition to miscalculating the break-even level of production, Lockheed management overestimated the growth rate of air travel industry.

Glaxosmithkline Marketing Analysis

Glaxosmithkline Marketing Analysis Jump to: GSK PESTLE | SWOT | Pfizters SWOT | SMART Objectives | Environmental SMART Objectives | Financial SMART Objectives | Strategic Priorities | Marketing Mix GlaxoSmithKline is a UK based pharmaceutical, biological and healthcare company. It is the worlds second largest pharmaceutical company. Glaxo Wellcome, which is formed from the merger of Glaxo Laboratories and Burroughs Wellcome Company, together with the SmithKline Beecham and they have form the GlaxoSmithKline. In the year 2000, GlaxoSmithKline have the name and known as GSK. GSK had employs around 110,000 workers in 117 countries, and is including over 40,000 that participate in sales and marketing. There are few global headquarters which is separated in GSK House in Brebtfort, London, United Kingdom and United States. The London and New York stock exchanges have listed the GSK Company in their list. Some well known brands such as Ribena (beverage), Panadol Zantac (anti-ulcer), Zavirax (anti-viral), (pain relief) and Augmentin (antibiotic) which is selling by them. Mission statement: The GlaxoSmithKline (GSK) global quest is to improve the quality of human life by guiding people to do more, to let them feel better, and also live longer. Besides that, the GSK has to undertake the entrepreneurial spirit of enthusiasm. It is inspired by the constant search for the pursuit of innovation.  GlaxoSmithKline attention to performance also made their complete realization and each and every citizen, as a global leader in world-class and unparalleled passion for the success of awareness contribute to the sense of urgency.  In addition, two have been entered into by the diversity of life and set statements declaration statements. Diversity Statement: GlaxoSmithKline provides an employee with respect and dignity for all working towards the environment diverse workforce.  With different backgrounds, cultures and world views of the labour force to help it understand the different patients, but also the needs of customers.  GlaxoSmithKline in the right positions to ensure that they do the best to provide genuine equality of opportunity best work.  It can monitor and manage the level and then around the world, the report by the UK ethnic and gender diversity on the data, to ensure compliance with the commitment to diversity. Life Statement: GSK committed to the hope that all workers can do their best work.  The way they do, not only to meet the business, but for your own personal needs and need it. That is why they attach so much importance to flexible working.  GlaxoSmithKline is to support flexible working arrangements, as long as it can make a better life for employees, while ensuring that business needs are met.  Flexible work policies, applicable to all staff, and it covers several modes of operation, for example, like home work, part-time jobs, annual hours, but also long-time work.  In addition, the types of flexible working options are particularly attractive to parents and caregivers.  However, the reduction or re-allocation of time or home-working arrangements can also support peoples religious observances.  It is there along with all other interests and responsibilities outside the workplace of the host. GSK Values and Behaviours Health care market in the past decade there is a need to change our business model into a more customer-centric, innovative how we perform as a collective organization, will determine our success.  To the external environment with increasingly complex and effective changes in speed index, GlaxoSmithKline need to establish an internal learning culture by GlaxoSmithKline reflect the values and behaviour. Summary of 2009 financial information As a 2nd largest pharmaceutical company, GSK financial should be doing well in their financial to maintain the images and reputation of the company. Well, to increase its market competitiveness, GSK need to have stable profits to run the research and future development. According to the table above we can understand the financial summary of GSK in year 2005 to year 2009. First we can see that the total revenue in year 2005 to 2009 is performing well. But the total revenue of year 2005 and 2006 is remaining the same while in year 2007 is decreasing and it increase back when year 2008 and 2009 as well. The total revenue amount of year 2005 is  £21660 million and 2006 is  £23225 million. The years 2005 to year 2006 it has 7.23% increase in the company. And by the year 2007 it decrease to amount of  £22716 million, which is reducing about  £509 million, about 2.192% decrease compare to year 2006. In the year 2008 it increases  £1636 million back to amount of  £24352 million, which the percentage is 7.202%. And in between year 2008 to 2009 it increase  £4016 million to amount of  £28368 million which the percentage is 16.491%. PESTLE Technological advancements, tighter regulatory-compliance overheads, rafts of patent expiries and volatile investor confidence have made the modern pharmaceutical industry an increasingly tough and competitive environment. Below is an analysis of the structure of the pharmaceutical industry using the PESTLE which mean political, economic, social and technological, and legal environment. (P)olitical: Over the years, the industry has witnessed increased political attention due to the increased the recognition of the economic importance of healthcare as a component of social welfare. Political interest has also been generated because of the increasing social and financial burden of healthcare. Examples are the UKs National Health Service debate and Medicare in the US. (E)conomic: In the decade to 2003 the pharmaceutical industry witnessed high value mergers and acquisitions 7 with a projected stock value growth rate of 10.5% (2003-2010) and Health Care. Growth rate of 12.5% (2003-2010), the audited value of the global pharmaceutical market is estimated to reach a huge 500 billion dollars by 2004. Only information technology has a higher expected growth rate of 12.6%. Majority of pharmaceutical sales originate in the US, EU and Japanese markets. Nine geographic markets account for over 80% of global pharmaceutical sales these are, US, Japan, France, Germany, UK, Italy, Canada, Brazil and Spain. Of these markets, the US is the fastest growing market and since 1995 it has accounted for close to 60% of global sales. In 2000 alone the US market grew by 16% to $133 billion dollars making it a key strategic market for pharmaceuticals. (S)ocial: Good health is an important personal and social requirement and the unique role pharmaceutical firms play in meeting societys need for popular wellbeing cannot be underestimated. In recent times, the impact of various global epidemics likes SARS, AIDS etc has also attracted popular and media attention to the industry. The effect of the intense media and political attention has resulted in increasing industry efforts to create and maintain good government-industry-society communications. (T)echnological: A modern scientific and technological advance in science is forcing industry players to adapt ever faster to the evolving environments in which they participate. Scientific advancements have also increased the need for increased spending on research and development in order to encourage innovation. (L)egal Environment: Pharmaceutical industry is a highly regulated industry and compliance enforcement. Therefore there are a huge laws, regulations and compliance with the industry indirectly absorbed.  This tends to limit its activity, and in recent years, the Government has begun to require regulation of the industry cost of the proposal, in order to avoid obstacles, embedded in the external market, global challenges, in the face of innovation. Market share Direct Competitor Comparison Competitor situation One of the main competitors of GSK is Pfizer. Pfizer Inc. is a U.S. listed global biopharmaceutical company.  Founded in 1849, the company is headquartered in New York City, in Groton research, based in Connecticut.  It is engaged in the discovery, development, manufacturing, and global human and animal prescription drug market, currently sells the second-largest pharmaceutical company. Its main products include devices for blood, high blood pressure and cardiovascular events Caduet Pfizers Lipitor cholesterol levels.  Pfizer and its subsidiaries employ approximately 116,500 people worldwide.  The company is among the world top 500, ranking No. 40 in 2010, and the most recent dollar price of 68.0bn acquisition of Wyeth Pharmaceuticals Company. In 2009, Pfizer reported revenues of 50.0bn and an  operating profit  of  £12.1bn and  £7.8bn was invested in RD. GlaxoSmithKline SWOT (S)trengths Reputation management   large market share   large highly skilled work force     Globally positioned   2nd largest in the pharmaceutical industry (W)eaknesses No online presence Inconsistency of attractive promotions High dependency on only several products Strong focus on UK market (O)pportunities New drug development Organic growth Licensing (T)hreats Rising drug cost Drug side effect competition SWOT stands for strength, weakness, opportunity and threats The rationale for conducting a SWOT analysis before proceeding to the development of the strategic plan is to know whether the organizations plan is a good fit for its internal and external situation or not. An organizations internal situation is defined by its strengths and weaknesses. An organizations external situation is defined by its opportunities and threats that exist in the business environment Pfizer SWOT analysis (S)trengths Strong sales and marketing infrastructure Strong RD departments Marketing strength in major geographical and therapeutic areas (W)eaknesses Very limited penetration of biologics market Discontinuation of products in the latter stages of development Co-marketing agreements can limit Pfizers global presence (O)pportunities Funding available to facilitate product Biologic market expansion Emergence of integrated global markets and globalisation for new products Strengths, providing Pfizer with strong products and therefore revenue growth (T)hreats which is Lipitor, due to lose patent exclusivity in 2011 Further large scale MA activity could further decline Pfizers profitability An increase in the number of safety issues surrounding Viagra Economic downturn influencing consumers purchasing power For the price of the microprocessor produce by Intel and AMD, the difference of the performance actually not very big there is just a small different of the performance, but AMD able to sell their product with a cheapest price compare to Intel but at the same AMD having a very big problem which is their product quality is not that stable, it might not be long lasting compare to Intel and Intel having a partnership with Microsoft company and this is another advantage that the buyers of Intel processor would not need to purchase operating system for their computer compare to AMD which the buyers need to purchase another operating system from Microsoft or Mac by themselves. The opportunities of Intel actually is the dominance of the market share in the market, they having a lots of different customer around the world unlike AMD which only having a little section of the market share while they lost a little of the customer will having a difficulty of the company operating due to the lack of financial power, but at the same time AMD having a growth on the market share and they might grab some of the market share due to the unstable demand of the market towards microprocessor and while they grab the market share will lead to the loss of Intel market share in microprocessor market. Smart objectives Objective for branding and promotional Specific Increase more healthy drinks like Horlicks and Ribena that has no artificial colour, flavour and sweetener Having more outlet to sell the healthy product in hypermarket Create more advertisement about GSK healthy drinks product Measurable sells more than 120 million bottles of drinks each year by the year 2013, become one of the largest healthy drinks company in market Achievable Services developed and developing countries to improve peoples quality of life enabling people to do more to improve the quality of life of people Realistic provide the good service and the high quality of product increase public trust and to let consumers feel that it is worth and they are willing to buy the product Timely In 3 years time, recognize by community as providing the healthy product company Environmental Objective for growth Specific Become the environmental friendly company Have more advertisement about recycle and educate the consumer and make resources available for them. Measurable Having 0% of industrial waste Producing 100% recycle product from company Achievable Let public and user know more about recycle product Research and develop more recycle and reuse product Realistic Become one of the best and largest product recycle company in the world Timely In year 2012, company are fully environmental friendly Financial Specific Increase and improve the sales in UK Having an improvement in total revenue and profit of the company Measurable Increase 5% of sales compare to the previous year Achievable Producing new product to influence and increase the purchasing of consumers of our product Realistic Facing so many competitors, product packaging and convenient of having the product, good services should be there to attract customers. So, an increment of 5% in revenue should not be a problem. Timely In year 2012, increase the sales and revenue by 5% and remain increase 5% year by year. GSK is focused on delivering three strategic priorities to transform into a company that delivers more growth that has less risk and an improved long-term financial performance. To be a successful and sustainable business, GSK also fulfils the social responsibilities. By doing this GSK is seen like more responsive, more flexible and more open. Three Strategic priorities The first priority of GSK is growing a diversified global business. GSK diversifying its business to create a balanced product portfolio, in the same time move away from reliance on traditional like white pill or western markets. Besides that, GSK also investing in key growth areas such as Emerging Markets, Japan, Vaccines and the Consumer Healthcare business. Next, the second priority is delivering more products of value. It aims to sustain in an industry leading pipeline of products, this is to ensuring that they demonstrate value for healthcare providers. The RD strategy is built around to focusing on the best science which diversifying through externalisation of research and also improving the returns on investment. The last priority is simplifying the operating model. GSK is a large and complex organisation which is transforming the operating model to reduce the complexities, to improve efficiency and also reducing the costs. The marketing mix strategy which need 4P (Product, Price, Place, Promotion) to make the market decision, actually is the best strategy to be used on the company in the industry. Marketing Mix Product Horlicks is considered one of GSKs main brands in the health food segment. Due to slow profit made in health products of Horlicks, the company has come up with strategies to push the flagship of the brand. Horlicks has previously target old people as a nourishment health drink for, but now they are re-launching its brand and targeting children in the market. GSK is expecting Horlicks to have an increase in turnover of health food sector. Horlicks has relaunched new products that are now available in the market such as Chocolate, Creamy Vanilla and Honey Buzz varieties in package that not only tickles the taste bud of children but also providing nutrients for the health and growth of children such as Vitamin A, Proteins, Carbohydrate and so on. A fresh new image for  Horlicks Price Horlick has white and brown drinks, where the white drink is for entire family and the brown drink focuses on children. White drink has a faster growth rate and this has added the benefits of enhancing the healthy image of Horlicks. This does not mean the target market of children has left unattended. Horlicks now positioned as a nourishment drink targeting children of age group between 8-14. Children nowadays have huge influence on things that family members buy, and therefore Horlicks prefer children to purchase their health drinks. Horlicks has also come up with products that that target kids between one and three. Place In UK, Horlicks already is a very famous product which able to found in every hypermarket, mini market in UK. Other than that, it also can be found in all the convenience stores. Besides that, the main wholesalers distribute products, so small shops within easy reach of local grain through the cash and carry. Promotion In order to increase consumer awareness of the brand of Horlicks, GSK can promote the product through TV advertisement, radio advertisement. Besides that, it also can advertise in the cinema before a movie or having a banner on the internet. On the other hand, we can also having free gift of Horlicks product by giving through the radio when the audience answer one question about Horlicks.

human genome project :: essays research papers fc

What would you do if you were given the power to change your genetic code from brown hair to blond?. Man has had this ability through natural selection for some time without knowing it, but in the near future scientist will be able to speed the process of natural selection by changing a persons genes. Scientists have identified what constitutes human DNA located in the nucleus of a cell. The Human Genome Project was established to identify the genes that make us who we are and is now an international organization. The massive task of identifying the numerous gene combinations has created a problem. In the nucleus are 22 genomes, plus two sex chromosomes which have already been identified. In the 22 genomes there are approximately 3 billion base pairs of DNA, which contain 50,000 to 100,000 genes, a basic unit of heredity. The identification of these base pairs is the goal of the Human Genome Project, which started in 1990 and whose job it is to identify the letters or chromosomes in DNA. These letters represent nucleotides called adenine, guanine, thymine, and cytosine (or A, C, T, G). ('92 BSCS pg. 1) The Human Genome Project idea originated in the mid 1980's and was discussed in the scientific community and media through the latter part of that decade. In the United States the combined effort of the Department of Energy and the National Institute of Health were involved in the project planning. (The National Center For Genetic Research) The Human Genome Project has several goals including identifying the genes of a human assessing the genes and comparing human DNA to that of bacteria, yeasts, the fruit fly, mice, and the Arabidopis thaliana, a small genome plant that grows rapidly. A major purpose is to determine how evolution proceeds from lower organisms to humans, and discover why the smaller genomes of animals have less junk or unneeded DNA. Geneticists use two types of maps to characterize the genes they discover--a genetic linkage map and a physical map. A genetic map registers the distance between the fragments of DNA we know according to the frequency with which they are inherited. The physical map measures the actual physical distance between two markers. Scientists want to map and develop technology for rapid genotyping, plus develop markers that are easy to use as well as generate new mapping techniques. (Instrumentation) Scientists can map genes but it is still expensive.

Communities Essay -- Group Communication Community Essays

Communitites When most people talk about community, they think of a location, an area in which people live. By definition â€Å"community† is a group of people living in the same location and under the same government. Community can also be defined as a group of people with the same common interests or segments in society. However, these definitions, which can be found in any dictionary, are only the tip of the iceberg when it comes to explaining what community really is. Community is the memories and traditions of a certain area, as well as the interactions and responsibilities of its members. In order to truly belong to a community people must follow a set of values. These communal values are needed to provide stability among communities in this ever changing world. In the past ten years, with the advent of the internet and many other forms of communication, communities have become less interactive and isolated. In this paper I will be discussing the purpose of communal values and why t hey should be protected. Having a sense of belonging within a community is very important. Many people who have moved since childhood will always remember where they grew up. It is the memories and history they have there that will always make it home. In the play The Piano Lesson, the author shows the conflict between Boy Willie and his sister Berniece both of whom are African American. The conflict of the story centers on gaining a sense of belonging from one’s past. Boy Willie wishes to buy the land where his ancestors were slaves. In doing this Boy Willie must sell an antique piano which has been in his family for generations. Berniece wishes to hold on to the antique piano because it holds the history of their family in its unique carvings. In Boy Willie’s mind, gaining the piece of land would make his life meaningful and give him a sense of belonging. This story shows how the powerful bonds of memories and history are enough to create conflict between even the closest individuals. However , sense of belonging in a community does not require the history and memories of a place. People can gain a sense of belonging from simple but meaningful acts within the community. In Scott Russell Sanders’s essay on community, he explains how simple acts such as making bread with his daughter and children from the neighborhood gives him a sense of belonging and hope. Communal inte... ...o their communities as a whole. Throughout this paper we see the common problem of limiting the interactions between community members, and how this will hurt communities. Only when these issues become so evident that they begin to cause large problems will they be looked at, and by that time it could be too late. Schools now should be teaching children the importance of group thought and how it forms the basis of community structure around the world. The children of the future must not be sheltered from the outside world with new technology and packaged communities. Works Cited Collie, Tim. â€Å"In 21st Century, Americans are increasingly mobile creatures.† Sun-Sentinel [Fort Lauderdale, FL] 3 Jan. 2001: A4. Ehrenfeld, David. â€Å"Pseudocommunities.† Vitek and Jackson 20-24. Kline, David. â€Å"An Amish Perspective.† Vitek and Jackson 35-40. Paige, Harry W. â€Å"Leave If You Can.† Vitek and Jackson 11-14. Sanders, Scott Russell. â€Å"The Common Life.† Vitek and Jackson 40-49. Tall, Deborah. â€Å"Dwelling: Making Peace with Space and Place.† Vitek and Jackson 104-12. Vitek, William, and Wes Jackson, eds. Rooted In The Lan: Essays on Community and Place. New Haven: Yale UP, 1996.

Analysis of Amores Perros

Analysis of Amores Perros The Urban Environment of Mexico City, As Presented in Amores Perros Amores Perros represents the feature film directorial debut of Alejandro Gonzalez Inarritu and was written by Guillermo Arriaga, the craftsman behind such acclained Hollywood successes as 21 Grams and Babel. It is perhaps no surprise then that this pairing, of inspired passion and experienced creativity, resulted in a film that won 52 of the 69 total awards for which it was nominated world-wide, including the Ariel Award for Best Picture from the Mexican Academy of Film and the Critics Week Grand Prize at the Cannes Film Festival.But it is more than exceptional filmmaking that is responsible for the critical success of this film. Depicting the social and economic stratification of life in modern day Mexico City, Amores Perros exhibits a host of cinematic techniques whose aim is to join form to content in an effort to convey the fractured nature of, and fracturing effects on, the individual a nd the family that life in this particular urban environment creates. The film takes the form of a triptych, (a composition made up of three parts).These three stories represent the three general levels of life in Mexico City. The first story explores what amounts to working class life in Mexico City. It depicts a quality of life determined by and confined within the economic limitations that are a fact of that social sphere. The second story sets itself to convey an upper class life that amounts to little more than a veneer of wealth, while the third story examines both the confined nature and the inherent freedom of the underclass of Mexico City.But, beyond a simple explication of these disparate levels of society in this capital city, the film also strives, by the ways that it intertwines these three stories, to show how these levels of society are both mutually interdependent, and, ultimately, inextricable, one from the other. Story I: The Working Class The first story opens wit h a chaotic car chase, and we’re introduced to one f this story’s two main characters, Octavio, who is driving, and his dog Cofi, who is bloody in the back seat, while Octavio’s friend Jorge desperately attempts to stem the bleeding, as the three flee from gun-toting thugs through the streets of Mexico City. Immediately, the turbulent, life-or-death nature of working class life in this city becomes evident. The chase ends with Octavio barrelling through a red light and plowing into another car. As the story unfolds through flashbacks, we learn that Octavio has decided to give up life as a high school student to enter his dog in the local dogfights.Living at home with his mother, his unstable brother Ramiro, and his brother’s wife Susana and their young infant, Octavio is driven to pursue this illicit activity by his growing infatuation with his brother’s wife, and his desire to run away with Susana and make a life for them. But with no hope that hi s education will bring him a job by which he can support a family, Octavio sees no other choice but to fight his dog for money and hope that his newfound wealth will prove to Susana that he can be the man of a household. His choice here is the clearest summation of the way working class life is depicted in this film.Unable to find a legal avenue to assure a financially stable life, a working class person’s only recourse is to step outside of the law. Octavio’s brother reaches the same conclusion only in a more extreme fashion, as dictated by his sociopathic personality. He moonlights from his job asa supermarket clerk as an armed robber whose crimes eventually get him killed. Prior to that, though, a more subtle indictment of working class life in Mexico City is explored through the burgeoning relationship between Octavio and Susana.Octavio is unable to recognize that he is misreading Susana’s need for the comfort and understanding she is not getting from her hu sband for a reciprocation of his own passion, and so he becomes increasingly attached to the immediate gratification of his desire for connection that Susana represents. Having no reason to hope for the fruitfulness of any long term goals or aspirations, Octavio’s immediate environment has shunt him off into a fixation upon what is immediately attainable—pursuing his brother’s wife and chasing the money and increased social standing that comes with ighting his dog. It comes as no surprise to the viewer, then, that these constraints placed upon him by the particular urban environment in which he lives lead to his downfall. After succeeding wildly through a number of dogfights, Octavio has earned enough money to convince Susana that they can run away together, but he gets greedy and agrees to only last, high-stakes fight against a dog owned by the local gang leader, who has been Octavio’s constant nemesis and antagonist.Octavio descends to his lowest point, though, when at the same meeting where he agrees to this final fight, he contracts with the ringleader of the dogfights to assault his brother, who, as a result, is nearly beaten to death. This choice backfires on Octavio, as Susana is now compelled to flee with her husband, taking with her all the money Octavio and Cofi had won. This shows that working class life in Mexico City often produces in people aims which will only exacerbate their situation. Learning of the betrayal, Octavio is outraged and is forced to scramble together his remaining money to fund the bet of the final fight.At the fight, Cofi once again takes the upper hand against the gang leader’s dog. The thug is prepared for him this time, and pulls out a gun and shoots the dog. As Jorge scrambles to carry the bleeding animal to their car, Octavio lashes out and stabs the gang leader in the gut, initiating the car chase that opens the film. The first story ends on the seminal car crash, and we jump back in tim e again to be introduced to the main characters of the second story, Daniel and Valeria. Story II: Upper Class Life This middle story depicts upper class life in Mexico City in a way that puts its superficiality and frivolousness front and center.If the essence of working class life—its chaotic and dangerous nature—is symbolized by the car chase that opens the film, the fact that the first scene of the second story consists of Valeria, a high fashion model, being interviewed on a morning talk show, pretending to be in a relationship with a soap opera star, is a clear indication of the artificial and cosmetic nature of celebrity life in Mexico City. The problems of the upper class, like those of the working class as explored in the first story, play a central role in the second story, but they are problems of a completely different order.Daniel, a successful magazine editor, is committing adultery with Valeria. Whereas in the first story the father is absent altogether, in this story Daniel’s relative wealth allows him to support both his family and the purchase of an upscale apartment for himself and Valeria. But, as he makes the choice to leave his family for his mistress, the facade of wealth begins to crumble. The veneer-like quality of wealth in Mexico City is conveyed in clear symbolism when, shortly after moving into their new apartment, Valeria puts her foot through the pristine-looking parquet floor.It is conveyed explicitly when, as we learn that it was Valeria who was driving the car Octavio hit in the scene that opened the film and who is now in a wheelchair with a badly fractured leg, Daniel becomes frantic over his financial situation. As it turns out, Valeria had no insurance, and so, between his mortgage, the cost of their new apartment, and Valeria’s medical bills, Daniel begins to doubt his choice to stay with Valeria. But this is where a clear difference between the upper class and the working class, as represented in this film, begins to become obvious.While the actions of the characters in the first story seem almost inevitable due to their economic situation, Daniel’s relative wealth allows him some means of freedom to choose how he is to act. His financial burdens may, and do, create great stress for him, but he has the means to make his decisions upon moral grounds instead of merely upon financial considerations. So whereas Octavio is driven to fight his dog by his need for money in order to possess Susana, Daniel, after flirting with the idea to abandon Valeria and return to his wife, in the end chooses to remain with his new love.He may have revealed his moral weakness by leaving his family in the first place, but he shows some ability to act ethically when he decides to commit himself to his decision to join his life to Valeria’s, instead of leaving her in her time of greatest need. The film conveys this choice as one allowed him, in great part, by his financial situatio n. Story III: El Chivo The third, and final, story explores the life of a member of the upper class, and transigent named El Chivo who works as a hitman for the corrupt police force.Living in squalor with only his dogs as companions, El Chivo represents, by his physical appearance, the decrepit state of members of this class of society in Mexico City. As his story unfolds, though, we learn that his tale is not one of perennial poverty—he is a fallen man. Giving him an origin of normality and respectability conveys the tragic nature of members of this underclass—their current state of abject poverty is a result of flaws in their character. On the contrary, El Chivo left his family to fight in some unnamed ideological quest—he wanted to save the world.Having failed at that, he has fallen in cynicism and exploits the freedom and lack of accountability for his actions that his life on the outskirts of society allows him to become a murderer for hire. His perspective is changed, though, upon seeing the obituary for his wife in the paper. He attends the funeral, slinking on the periphery. When he sees the daughter he chose to leave when she was only a child, he feels compelled to find some measure of redemption that would allow him to become a part of her life again.He gives up his life as a gun-for-hire, bathes and shaves for seemingly the first time in years, and, as he walks off into the proverbial sunset to close the film, the viewer gets a clear sense that El Chivo, contrary to appearances, is the one least constrained by his economic situation. While the characters of the first two stories were driven, in some part, by economic considerations, El Chivo’s greatest desire is to find the moral and ethical ground that would make him worthy of reconnecting with his daughter.While Octavio is driven by immature passion, and Daniel is led by his wandering heart, El Chivo searches for the firm ground of morality upon which to stand. His desi re is only for redemption, and by this desire he is redeemed. Part IV: Greater than the Sum of its Parts Such clear and intricately constructed depictions of the stratified layers of life in Mexico City would amount to little more than three separate stories if they weren’t connected by equally clear and intricate means.The filmmakers were interested not merely in showing these layers in isolation, but in weaving them into a cohesive whole that would mirror the actual situation in this modern city. This is done in several ways, both structurally, and through plot. First, the writer took inspiration for the structure of the film from William Faulkner’s Light in August, which is also told through three loosely connected stories. Amores Perros makes heavy use of flashbacks and flash forwards to intertwine the stories into a single film.The writer also used the technique of hyperlinking, which he exploited in his films 21 Grams and Babel as well. This technique consists of introducing one character slowly, and often mysteriously, over the course of the film, and building up his or her story until it is fully revealed in the final, climatic scenes. This is done with the character El Chivo, and the effect is further enhanced by the director’s choice to shoot the early scenes with El Chivo using a telephoto lens, so that the viewer is kept at a distance from this seminal character.He shows up in each of the first two stories, but it isn’t until it is time to tell his story that the viewer actually is allowed some intimacy with this character. These stories are intertwined through plot as well; namely, through the traumatic experience of the car crash. By the time we get to the third story, we know that it was Octavio who was driving the car responsible for the crash, that it was Valeria who was driving the car that was hit, and that it was El Chivo who was present at the scene to rescue Cofi, who had been left to die on the side of the roa d by the paramedics.As the writer said in the commentary track for the film, â€Å"Crashes are horrible, life-altering events, but they serve to bring people together who otherwise would never have met. † It is trauma that, among other things, connects all three of the layers of society as represented in this film; no one is free from pain. Finally, these three stories are linked thematically. One theme that links all three stories is that of the absentee father. For the working class family, the absence of the father makes no mention—he is just gone.In the second story, we watch as the father decides to leave his family, and in the third, we see the father’s sincere desire to return to his family. This is the most significant emotional arch of the film—the redemption of the father. First, we have the wreckage left behind in the wake of his abandonment, the bitter nature of the brothers Octavio and Ramiro, a pain whose source is buried deep under the surf ace. Then we see the crime being committed, as Daniel leaves his family, and the viewer is allowed to feel the anger and outrage produced by the father’s abandonment, and, more importantly, we can link that pain to its proper cause.Finally, we are positioned within the perspective of the father, El Chivo, and are allowed to feel his own pain and experience the authenticity of his own desire to atone for abandoning his family. It is this progression that, ultimately, drives this film. A theme closer to the surface, and more sentimental in nature, which also connects these three stories, is a love of dogs. Cofi is Octavio’s best friend and is responsible for whatever pleasure his master is able to gain from his surroundings through being forced to participate in dog fighting. The dog Richie is Valeria’s constant companion.He falls into the hole in the floor that Valeria accidently created and is trapped under the floor of the couple’s apartment for the bett er part of their story. With Valeria languishing in the hospital after having suffered a thrombosis, Daniel, in the penultimate scene of the second story, decides to tear up the floor to rescue the dog. As he pulls Richie out of the hole he has created, his is symbolically rescuing his and Valeria’s relationship. Finally, El Chivo’s dogs are his best friends and, until he rediscovers his desire to be with his family, they are the only connection he has left to his humanity.His humanity is put to the test when, after rescuing Cofi from the aftermath of the crash and nursing him back to health, Cofi kills every last one of his dogs. He moves to kill Cofi in retaliation, to act out an impotent and meaningless revenge. But, because he has seen his daughter at his wife’s funeral, his humanity has already begun to awaken and he is compelled to let Cofi live, so that he is there with El Chivo, man and man’s best friend, to walk off into the sunset that brings on the closing credits. In the American release, the film’s title was translated as, â€Å"Love is a bitch. This title is in some ways relevant to the movie—none of the characters manage to find unqualified happiness. But, according to Wikipedia, the director gave an interview to NPR where he expressed dissatisfaction with the use of this English idiom as the title for his film. For him, â€Å"Amores† expresses everything that is good about life, while â€Å"Perros† expresses life’s wretchedness. In this sense, the title could be viewed as meaning, â€Å"Sometimes you win, sometimes you lose,† which captures the highs and lows that each set of characters experiences.

Poetry: Its Universal Appeal and Merits Essay

Poetry was born out of the basic human desire to communicate; not only meaning but feelings. The reading of poetry is a matter of both: pleasure as well as enlightenment. It serves as one’s escape from the dullness, drudgery, and oppressive influences of life. Poetry appeals to our sense of beauty, thus giving us aesthetic pleasure. Thus, it is capable of evoking a range of different emotions; laughter, tears, sighs, nostalgia, etc. , in its audience. At the general and universal level, poetry recollects the actual experiences of mankind – joys, sorrows, misfortunes, love, hatred, etc. It is hard usually to distinguish among these complex emotions. However, poetic interpretation helps us distil these complex emotions. When it comes to interpretation, a poem can be seen in many ways: simply as an aesthetic object, a work of art to look at and be entertained by, or a new way of looking at the ordinary things. Or we may consider the poem to be a ‘new experience’. Poetry is all this and more. What I personally like about poetry is how it liberates the mind, opening my eyes to newer possibilities and meanings. It gives a broadness and richness to my life, perceptions, and imagination. Its study and appreciation is important because it enlarges one’s vision of life and broadens one’s sympathies and spectrum. Initially, a poem may look hard to crack through, but I have learnt that understanding a poem is a matter of time, and it requires patience, a certain frame of mind, and perspective. As I continue to read and re-read it, different layers of meanings begin to unravel. Thus, there is something new to be discovered every time I read a poem: a new revelation, a new insight, a new appreciation. I cannot help but awe and wonder how poets are able to convey the most extensive, in-depth meaning and images through the fewest words, and weave a web of the most intricate images and symbols. It is this brevity what makes poetry distinct from other genres of literature and forms of knowledge. It is not uncommon for students of Science to look down upon poetry or at least feel baffled by it. I, however, don’t share their sentiments. Poetry definitely stands out in terms of its merit when compared with Science and Prose. It can be said that if prose is the language of reason, poetry is the language of emotions. Similarly, the imaginative and emotional appeal of poetry distinguishes it from Science. Science teaches us knowledge and appeals to our minds. The aim of both is the same i. e. , to arrive at truth. While Science derives from facts and owes nothing to the extra mundane forces; in contrast, poetry seeks to express truth in the most concrete and pictorial form possible – in the form of images or pictures in which meaning can be seen with the mind’s eye. In Science and Mathematics, generality, abstraction, and impartiality are appreciated. But in poetry, particularity and novelty are marvelled at. Unlike Science, poetry operates in the sensory dimension, and thus acts as the third eye. A poet helps us see deeper into the truths of nature and life; and thus, poetry relies a lot on intuition and imagination. It teaches us the knowledge of the human heart, by appealing to our senses. However, in distinguishing poetry’s importance among other disciplines, we must understand that one cannot be substituted for the other. We should remember that although the Romantic Movement was a reaction against Science and reason and propagated the need for emotional intensity, yet others like the Victorians sought for a compromise, a balanced approach. Indeed, poetry seeks to coexist in harmony with other disciplines. I understand that life is complex, and one needs to approach it from all realms of knowledge in order to understand it. Thus, a wholesome approach to life contains a balance between both faculties: the rational as well as the emotional. One major criticism against poetry is that it is art for art’s sake. It is believed that poetry is divorced from real life and the poet is living in an ivory tower in isolation from real life. Some of this criticism is valid when it refers to the escapist form of poetry that it provides an escape to the reader by transporting him/her to an imaginary and seemingly perfect world. However, the appeal of this sort of poetry is momentary and very transient. The enduring form of poetry is one which talks about the universal issues and themes, relevant to all times. This why Shakespeare and others’ poetry have endured the test of time and continue to be revered. When we read poems, we not only have our emotions aroused as we are entrained by the poems, but we also have a chance to have an insight into the poets’ perceptions. A poet doesn’t merely use the poem as a vehicle for expressing his philosophy. He, above all, wants to help us experience things in the way he has experienced them. Hence, we are able to connect with the poet and his vision and the larger microcosm of the universe through that vision. We can also say that poetry is the result of divine inspiration, which doesn’t come easy and to just about every one. Therefore, a poet is a seer, and his method is insight, intuition, and a vision, which enables us to see what we may generally miss. A poet has a rich and vivid imagination; it travels far and wide and gathers exotic images, whether he is describing something farfetched or mundane. The poet chooses to describe the ordinary into the most extraordinary way. Poetry’s novelty lies in giving a new meaning to common place words, thus giving them new associations. Let me elaborate my point of view through examples. For instance, a poet may see the sun sinking and the shadows growing larger. This might remind him of the passage of time and the approaching of death. This common place observance may give him an idea for a poem. As he puts pen to paper, the product of this process would become a poem. Through his unique ideas, experiences, and opinions to a common observance, he gives a fresh perception of the world around us, relates it to and make it part of a larger whole. Thus, the poem begins to have larger and universal implications. Similarly, poetry lets us appreciate the beauty in woods on a snowy evening, and helps us resonate with the common sentiment of finding a moment of peace in an otherwise busy life. Likewise, a mathematician would tell you that one tablespoon equates to near about 25 grams, but only a poet like Eliot would use ‘coffee spoon’ as an appropriate device for measuring Prufrock’s life in his poem ‘The Love Song of J Alfred Prufrock’. While other disciplines inform us about facts; it’s only the poets who can seek the connection between two unlikely things and situations. The poet thus makes connections between two unlikely things. For me, lyrical poetry is the most enjoyable form because of its intense emotional and richly imaginative appeal. Literature’s primary purpose is to give us pleasure, and poetry is an embodiment of this sentiment. It is a source of keen delight for me to read the lyrical poetry of Shelly, the sensuous ideas of Keats, the narrative poems of Coleridge and Byron, the sweet and musical verse of Tennyson, the Nature poetry of Wordsworth, and the melancholy mood of Mathew Arnold. All this is a source of solace and peace, wonderment and bafflement. In a volume of poetry, there is something to be read every day, something to suit the pensive mood and vexed mind. The technical elements in a poetic piece, like the syntax, meter, rhyme, rhythm, etc. , make its structure, but ultimately, the metaphors, the imagery, the depth and range of emotions, the expression, the novelty of the subject and the poet’s ingenuity are what give the poetic piece its appeal. Wordsworth (as cited in Davie, 1972) has rightly said: â€Å"Poetry is the first and last of al knowledge – it is as immortal as the heart of man† (p. 9). Hence, one may argue that the best of the poetry is created out of life, belongs to life, and exists for life. A poet constantly ponders on ways to live and live well: in a beautiful and natural way, which happens to be my goal in life too. Work Cited Davie, D. (1973). Thomas Hardy and British poetry. Great Britain: Taylor & Francis.